No recent design event would be complete without the obligatory nod to Apple. The company scooped seven golds, mostly for its family of iPod gadgets. The jury unanimously praised the designs that make complex technology seem within everyone's reach. "Apple's product appeal transcends sex and age because it keeps things simple," says Frenkler.
It took Gold Awards for the
- iPod
- 2G iPod Nano
- MacBook Pro
- MacBook
- iPod Hi-Fi
- iPod Radio Remote
- iPod Leather Case
The company's Wireless Mighty Mouse, Apple Remote, and second-generation iPod Shuffle all took home Product Design Awards after Judges examined 487 products from 32 countries.
One judge at the event made a statement about Apple's portable player: "The iPod is simply fantastic," adding that the device is "a perfect product."
Related:
International Design Forum
CeBIT
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